Magentolive, Sydney 2013.Some notes

Talk: Gary Forman, Director of Marketing, Magento

35% people attended Magentolive are merchants
28% solution providers
11% from Magento/ebay

In Australia:
ebay has 7 million monthly visitors, 5 million active accounts.

Magento has 42% share (in Alexa Top 1 miilion) in Australiaagainst the global average of 26%.

Talk: Roy Rubin, Co-Founder and COO, Magento

  • eBay made 3.5 billion worth acquisitions since 2010 in facilitate ecommerce and related activities.
  • Magento has more now150, 000 plus merchants globally.
  • Magentoenterprice is growing @20%
  • 1600 certified developers so far.
  • Recently introduced Magentofront end developer certification.
  • In Magento connect with more QA. 2500 extensions removed from Magento connect for quality issues.
  • Now added staff picks, customer picks and recently added. By these listings some of extension the CTR gone to 40%.
  • Interesting revelations from Forrester Total economic impact study which is available at Magento/tei.
  • Other initiatives include Certified extensions exclusively for enterprise edition.
  • For extension developers: Build and list. Magento will help in promotion.
  • More initiative like industry connect
  • Webinar every Wednesday
  • Solutions partners are trusted guys forMagento development. Stricter acceptance criteria for Solutions partners.

Ben Pressley, Director and Head of Worldwide Sales, Magento

One of the verticals Magento focusing now is Fashion.

Why fashion? It is because the special need of this segment is unique. There is superior quality requirement in all areas related to fashion. Every element need pixel perfection.Magento is into this vertical.

Magentofashion stores making big sales. Magneto can manage huge sales volume. One of the stores for example recently reaching $ 600 million mark.

Some fashion players such as misguided increased their revenue of 25 million in 2011 to 150 million in 2013 using Magento capabilities and features.

Talk: Jimmy Duvall, Head of Product, Magento

  • MagentoEnterprice 2 release in 2014 Beta in 2013itself.
  • Expect improved merchant experience, html 5, css3, updated queries and technologies
  • Superior developer experience
  • Modular structure
  • More features to Empower merchants

SEO talk : –

What determine your rank?

  • 60% offsite factors(who links with you, inbound links, who you are hanging with?, social indicators and brand mentions)
  • 30% onsite factors
  • 10% Technical stuff

Interesting to note that 40% of this is fully in your control. So you can do a lot here.

Talk: Chris Wells, CEO Nexcess

  • Chmd 666/777 look like it made it work. But identify problem and fix it
  • Be careful about changing core
  • Apache or ngix both are good
  • Perconsvs my sqlpercons wins under load. It is better compared to my sql by 30%
  • Caching Varnish is good option.
  • Turpentine, nexus free Magento varnish extension can give 700% improvement
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