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Digital Content Strategy

Excellone Technologies's expert content strategists research the mindset of your potential customers, and your competition, to develop a strategic content plan for your digital communications that will set you apart.

Although Bill Gates proclaimed “Content is King” way back in 1996, many companies have not paid enough attention to this critical area of a firm’s overall eBuiness strategy. Simply having some content – even hundreds of pages of it - isn’t enough. Your content has to be engaging, relevant and fresh. Now as digital media matures and more and more companies shift their focus onto the digital landscape, content may have at last found its place as the key differentiator for digital business strategy and eCommerce. Digital content strategy includes the text - long form, short form; the images, info-graphics; audio and video; mobile and other digital assets - that can be distributed by a hypertext transfer protocol server and viewed by a web browser - that make your product and service offerings compelling and alive, creating meaningful interactions with your audience. Good content builds that all-important bridge between your digital customers and your products and services.

We have expertise in all types of content – whether it relates to editorial, publishing, product-related, navigational, instructional or social – and we know just how to leverage it into a wow experience for the customer. Creating such powerful digital content requires superior strategy and intelligent planning, and leads to a consistent and engaging user experience.

Web content strategy includes content writing and content development, but those are just the basics. Content strategy actually encompasses a wider range of digital content services than those typically covered under “content development” or “content writing”. Digital content strategy includes, but is not limited to, the processes of content audit, gap analysis, content research, requirements analysis, copy writing, editorial strategy, information architecture, metadata, versioning, aggregating, organising, publishing, promoting and evaluation.