Search Engine Marketing, also known as Search Marketing, is an umbrella term that includes all efforts directed at attracting more visitors to your website through various search engines such as Google.com, Bing.com, Yahoo.com and other search engines. Search engines have become the single most influential source of providing visitors to websites on the web. The two key components of SEM are SEO and paid search advertising. Since SEO is covered as a separate topic in the section below, only paid search advertising will be discussed here.
Search Engine Marketing therefore concerns itself with gaining online traffic from search engines by means of increasing the visibility of an organisation's website, web pages, product details etc. in search engine results pages (SERPs) through different modes of advertising such as pay per click (PPC) -- also known as cost per click or CPC -- and through different types of search engine advertising such as paid inclusions, paid placements and contextual advertising. Pay per click (PPC) advertising is especially beneficial for local businesses as it enables potential consumers to get in touch with company with just one mouse click.
At Excellone Technologies we have years of hands on experience in all areas of search engine marketing and we have helped our clients from a variety of industries to dramatically improve their reach through efficient search marketing. Most of our customers have difficulty understanding the finer points of search engine marketing and therefore choose to rely on our Digital Marketing services to meet their search marketing goals. We constantly monitor and update our search engine marketing services to reflect evolving best practices.
Excellone Technologies search engine marketing consultants help organisations and businesses learn more about and effectively exploit advertising opportunities offered by search engines. Our search engine marketing expertise covers keyword analysis for both Google Adwords and Microsoft adCenter and paid advertising with AdWords or Bing Ads. Please contact us today to discuss how we can help you devise a strategy for Search Engine Marketing.